Approach
How 29th Labs works, from the first conversation to long after launch: discover, define, design, build, launch and evolve.
01
How a project moves through us.
What happens after you get in touch: six steps, in order, from the first conversation through launch and beyond.
Discover
The problem, who it's for and what success looks like.
Define
Scope, priorities and a plan, agreed in writing.
Design
The product in real screens, reviewed together before it is built.
Build
Engineered in short steps you can see and use.
Launch
Checked end to end, then released with care.
Evolve
Measured, learned from and improved after launch.
Nothing is built before it is agreed, and nothing is hidden while it is built.
In writing
Scope, priorities and the plan are written down and agreed before design starts. If they change, they change in writing too.
In real screens
Design is reviewed together as real screens before anything is built, so decisions are made on what people will actually see.
In short steps
The build arrives in steps you can see and use as it goes, not all at once at the end.
After launch
Launch is a step, not the end. What happens next is measured, learned from and used to improve the product.
On time and cost
We don't quote a timeline or a price before we understand the work. Both are part of the plan agreed in the Define step.